Testimonials refering to the campaign Dan Hollings orchestrated for THE SECRET:
"The marketing campaign behind 'The Secret' is going to go down in history as the greatest case study of viral marketing ever done. … Anywhere."
...a clever viral marketing campaign that has successfully harnessed the Internet and word-of-mouth buzz to reach the masses."
"Stroke of marketing genius... By the time Oprah ran her first segment it was already a huge success."