DAN HOLLINGS ON MARKETING and LAW OF ATTRACTION:
I'm often asked if I used the 'Law of Attraction' in my marketing strategy for the smash hit movie, THE SECRET. The answer is, if I did, it was by accident, for in reality I prefer another law often touted by Henry Ford known as the 'Law of the Chicken" which states: "Business is never so healthy as when, like a chicken , it must do a certain amount of scratching for what it gets." When launching an internet campaign, I recommend a little of the former and a lot of the latter.
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